Videos of Lorenzo Ruzza destroying fake luxury watches are going viral on social media. Sponsored content. – Sponsored content



He took a step forward for his love for real and genuine luxury watches in the market.

Lorenzo wants to make people aware of the fake luxury watches that are circulating in the market. He firmly believes that a luxury watch is a reward that one gets in a lifetime and that the investment should not be wrong. This is one of the reasons he posted videos on Instagram destroying these fake Rolex, Audemars, Piguet, Omega and Patek Philippe coins with a hammer popular with internet users, making him go viral.

Lorenzo is today a famous online personality and successful entrepreneur who has reached great heights in making his brand a household name in Italy.

His love for luxury watches dates back to when all he did was dream of wearing these globally recognized brands on his wrist. Growing up, he started his career as a webmaster, designing websites and online stores for his clients.

He came great miles in this career, but realized that luxury watches were his true calling and began to devote his time to his passion and eventually took the call to quit his web career for dive into the arena of full-time luxury watches.

His debut was quite impressive and he sold twenty watches in a short period of time. This further boosted his self-confidence. He took further steps in his career by setting up his own store in downtown Milan under the name “Ruzza Orologi – La Bottega del Tempo”. He exhibits and sells his best collection, all certified and authentic.

Currently, Lorenzo sells his watches through his physical store and online support, which has boosted his sales to an impressive € 100,000 per day. Many popular figures trust Lorenzo’s brand and have been spotted visiting his store to grab their favorite piece of a luxury watch. His client list is growing by leaps and bounds for the sole reason that they trust him to invest their money in luxury watches of timeless value.

Take a look at the exquisite collection of luxury watches by Lorenzo at

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