pricing, features and everything you need to know about Google’s new devices


Belonging to Alphabet Google has launched two new Pixel phones with improved camera features as well as improved machine learning capabilities and brought back facial recognition technology, as the company struggles with Apple and Samsung for more market share.

The new phones – Pixel 7 and Pixel 7 Pro – are powered by the Tensor G2 processor, Google’s own chip. The company used Tensor in last year’s Pixel 6 lineup.

The California-based company also unveiled its first full-featured premium smartwatch – Google Pixel Watch – which builds on its acquisition of Fitbit.

“The redesigned Pixel 7 and Pixel 7 Pro are here…these phones are at the center of our ever-expanding hardware portfolio that also includes a watch, tablet and headphones,” said Brian Rakowski, vice president of the company. for product management.

“All of these devices have the intelligence you expect from Google and work together to help you,” Rakowski said.

Here, The National explores some of the key features of new phones and the smartwatch.

Pixel’s sleekest design yet

With a 6.3-inch screen and smaller bezels, the Pixel 7 is more compact than the Pixel 6 because it packs more features into a smaller profile. The larger Pixel 7 Pro comes with a 6.7-inch screen in an aluminum frame.

The aluminum casing of both phones is made from 100% recycled materials.

Better performance

The smartphones come with the Android 13 operating system, which is both fast and secure. It also offers various customization options to users, such as recoloring app icons to match the aesthetics of the phone wallpaper and even assigning specific languages ​​to individual apps.

With the Tensor G2 processor, the company claims to improve almost every major chip subsystem.

“We designed them to work really well together to handle the nuanced and complex nature of our software and machine learning. So your smartphone is even smarter, especially when it comes to understanding speech and language,” Google said.

Better cameras

Google has extended the zoom range up to eight times on Pixel 7 and up to 30 times on Pixel 7 Pro to allow users to take quality images from a distance.

Users can also improve the quality of blurry photos with Photo Unblur, a feature available only on Pixel 7 and Pixel 7 Pro. This feature uses machine learning to improve blurry images, including old ones.

Privacy issues

With Tensor G2 and the Titan M2 security chip, Google said it built the new phones with multiple layers of security to help protect users’ personal data.

Later this year, Pixel 7 and Pixel 7 Pro will also benefit from Google One’s VPN at no additional cost to protect users’ online activity, regardless of the app or web browser they use.

face recognition

Pixel 7 and Pixel 7 Pro come with a secure fingerprint reader under the display for easy phone unlocking. Users can also use the new Face Unlock option which uses advanced machine learning models for facial recognition.

Pixel Watch was first shown off at Google's developer conference in May.  Bloomberg

The smartwatch is getting “smarter”

Pixel Watch is powered by Google’s Wear OS operating system and comes with a built-in Google Assistant that offers personalized assistance.

Users can control smart home devices through the Google Home app or say “Hey, Google” to their watch to adjust the thermostat, turn on the lights, and receive notifications from their Nest doorbell when someone or a package is home. gate.

Emergency SOS function

Pixel Watch is equipped with an Emergency SOS feature to alert emergency responders or contacts when users are faced with an emergency.

The fall detection feature, which will be introduced in 2023, can detect “if you’ve had a hard fall, connect you to emergency services and even call automatically if you don’t answer”, said Sandeep Waraich, director of the product management, Google Pixel Watch.

With a 6.3-inch screen and smaller bezels, the Pixel 7 is more compact than the Pixel 6 because it packs more features into a smaller profile.  Photo: Google

Health and fitness

With on-device machine learning and optimization down to the processor level, Pixel Watch offers an “accurate measurement” of heart rate, continuously tracking it once per second.

“The Fitbit experience is completely redesigned for Google Pixel Watch, with 40 exercise modes available to track your favorite workouts and all-day activities, including steps, distance with built-in GPS, and active zone minutes for help you push for that extra rep during workouts,” Waraich said.

The watch comes with over 1,000 workouts and 400 mindfulness sessions that are available to help users plan their routines.

Price and availability

Customers can place pre-orders for Pixel 7 and Pixel 7 Pro starting Thursday, starting at $599 and $899, respectively. The devices will be available on store shelves with all major US carriers starting October 13.

They will be available in select markets, including Australia, Canada, Denmark, France, Germany, Ireland, Italy, Japan, Netherlands, Norway, Puerto Rico, Singapore, l Spain, Sweden, Taiwan, the United Kingdom and the United States.

Google Pixel Watch is available for $349 for Bluetooth/Wi-Fi and $399 for 4G LTE, including six months of Fitbit Premium and three months of YouTube Music Premium.

Pre-orders can be placed online from Thursday, with availability in nine countries including US, Canada, UK, Ireland, Germany, France, Japan, Australia and Taiwan, from October 13.

There are no details yet on when the devices will be available in the UAE.

Has Pixel been profitable for Google?

Launched in October last year, the Pixel 6 saw good response and added to the lineup’s record sales in the fourth quarter of last year.

“In the fourth trimester [2021], we set a quarterly sales record for Pixel. This happened despite an extremely challenging supply chain environment,” said Sundar Pichai, chief executive of Alphabet, earlier this year.

The company does not disclose exact sales figures for its phones.

Google sold nearly 1.2 million phones in the first quarter of this year, cornering 3% of the North American market, researcher Canalys reported.

“Google is on the offensive to take market share, building on its broad carrier presence and unprecedented investment in the Pixel brand,” Runar Bjorhovde, research analyst at Canalys, said in a previous note. .

Updated: October 07, 2022, 05:51


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