New Augmented Reality Technology Lets Buyers Try On Luxury Watches In The Metaverse – As BoohooMan Launches First NFT Collection

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Only one person will be able to wear this BoohooMan NFT in the metaverse. Image courtesy of BoohooMan

Both fashion and the luxury industry are designed for the metaverse. New augmented reality (AR) technology designed to let shoppers try on luxury watches, while BoohooMan claims it is the first fast fashion retailer to offer an NFT collection of its designs.

Facebook is hiring and hiring partners as it begins to build a metaverse – or virtual world – over the next several decades that will ultimately allow users to meet their friends, family, and other people online. A number of other metavers already exist – from video games like Fortnite and Animal Crossing to corporate business meetings that feature digital avatars.

BoohooMan launches the first NFT collection

BoohooMan, who released their first digital clothes for the Metaverse last month, has now released their first collection in the form of non-fungible tokens (NFTs) – digital assets saved on blockchain and held in a crypto wallet.

The retailer claims it is the first in its affordable fashion market to offer an NFT collection of its clothing. The customer who purchases each exclusive design – t-shirts, tracksuits, hoodies and outerwear are all available – will be the only person who can wear them in a metaverse. One design is available to be won.

Samir Kamani, CEO of boohooMAN, says, “Blockchain technology and NFTs have been on everyone’s tip of the tongue and have been for some time. We’ve seen luxury brands flock to the Metaverse one after another, but we haven’t seen any fashion brands in our market enter the space yet.

“At boohooMAN, we see a future for digital fashion. This collection immerses us in the vast and complex landscape of the metaverse. This is our first experience with non-fungible tokens and we have high expectations for future collections, collaborations, digital fashion pieces, games, etc.

Metaverse Compatible Luxury Watch Trial

Buyers of luxury watches can now try them out using a new augmented reality solution ready for omnichannel touchpoints, including the Metaverse.

Perfect Corp claims that its new AR Watch virtual trial technology is formed on 3D hand models using a wide variety of skin tones, textures and sizes to meet the user’s needs. The technology, he says, can determine the size of the wrist and allows buyers to see the watch in its entirety in 360 degrees when trying on luxury accessories in environments such as the Metaverse.

The company promises a luxurious shopping trip for digital users, which they buy on a website, via in-store smart mirrors, on social media – and is ready for the metaverse.

“We are excited to expand our offerings to begin serving the luxury watch industry with the launch of AR Watch Virtual Try-On and the launch of our proprietary AgileHand technology,” said Alice Chang, Founder and Managing Director of Perfect Corp. “Our AI and AR-based solutions continue to serve both brands and consumers, delivering immersive and impactful shopping experiences that increase purchasing confidence and customer satisfaction. We’re excited to launch cutting-edge manual mapping technology that will help our solutions serve an even wider customer base and help consumers on their watch buying journey.


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