Mr Porter and Watchfinder are now selling pre-owned luxury watches – Robb Report


It’s no secret that the second-hand watch market is booming. Now Mr. Porter wants to make it easier to find the right pre-owned luxury watch.

Wednesday, Net to wear and Mr Doorman has launched an exclusive partnership with pre-owned watch specialist, Watchfinder & Co. Debuting in the United States, the collaboration marks the two online retailers’ first step into the pre-owned luxury watch market. Thanks to the new initiative, Watchfinder & Co. brings its pre-owned watches to US customers using data to help create a curated selection. The collection offers 15 new brands and 108 models, including unique limited editions and rare discontinued models from the past three decades.

Collectors will find a dedicated “Pre-owned by Watchfinder & Co.” referenced section on both sites, supplemented by in-house watchmaking specialists available 24/7 for personalized recommendations. There are also personal buyers available at both sites who offer special watch previews, one-on-one virtual shopping appointments, style advice, and access to exclusive invite-only events.

Watches from Bulgari to Christian Dior, Frank Muller, Breguet, Omega, Hublot, Patek Philippe, Rolex, Tudor and more are now available through the service. Net-A-Porter will offer a list of 26 watches across six new brands, while Mr Porter will provide collectors with 82 watches across new brands.

Two timepieces outside the exclusive collaboration.

Mr Doorman

Developed to support online retailers’ long-term commitment to more sustainable and circular practices, the partnership also offers a coin exchange service for customers in the UK and US. “The addition of our new parts exchange service through Net-A-Porter and Mr Porter’s personal shoppers will also make it easier for their customers to refresh their watch collections or spend that newly acquired credit on other departments of Net-A-Porter and Mr Porter,” said Arjen van de Vall, CEO of Watchfinder & Co.

In a statement, the two online retailers confirm that each watch stocked through the service has been meticulously inspected, authenticated and prepared by Watchfinder & Co.’s team of expert watchmakers in Europe. Collectors will also benefit from a 24-month Watchfinder & Co. warranty as standard for purchases on the specialist’s site.

If you are based in New York, you can buy and receive the pre-owned watches in just a few hours by selecting the same day delivery service from e-tailers. All other US customers will be able to choose Next Day and Standard delivery methods for their purchases. To shop selected collections now, visit and Mr Porter’s website.


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