Extraordinary times call for creative measures: this is the credo followed by the Swiss watch brand Maurice Lacroix, which will present for the first time this year new products at Watches & Wonders Geneva.
From April 7 to 13, 2021, through its digital platforms, the prestigious Geneva watchmaking fair will offer retailers, journalists, as well as many watch lovers the opportunity to discover 2021 watchmaking novelties through keynotes, videoconferences, online presentations and live chats. , and interact with representatives of participating brands.
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“We have been successfully pursuing our global roadshow strategy to present our new watches for years and are therefore very happy to be a digital exhibitor at Watches & Wonders Geneva for the first time this year”, explains Stéphane Waser, Managing Director of Maurice Lacroix and DKSH Luxury & Lifestyle Europe GmbH. “2020 presented challenges for all of us, flexibility was needed more than ever. For us, virtual interaction with our partners was nothing new, because we have long relied on digitization and were thus able to react quickly and with agility. Therefore, we also appreciate the new digital concept of the Geneva Fair Committee and look forward to a successful virtual exchange with visitors to the fair. ”
For Maurice Lacroix, participation in Watches & Wonders Geneva is a step in the global (digital) roadshow.