Luxury watches inspired by cartoon and comic characters – Robb Report


If you have studied the luxury watch market in recent years, you may have noticed an unexpected and rather playful trend: some of the most prestigious brands in the sector are paying homage to cartoon and comic book characters on the dials. of their timepieces. , reflecting not only a collective nostalgia for the icons of their youth, but also a newfound willingness to take risks that in the past might have been considered shameful (example of the outraged reaction to Gérald Genta’s first Mickey Mouse watch in 1984 ). There is, of course, another factor at play in the rise of these whimsical, if somewhat polarizing timepieces: rarity. Almost all of the wristwatches featured below have been produced in extremely limited editions and are officially sold out, not including Genta’s latest ode to Mickey Mouse (but only because it’s only coming out in January!).

Omega Speedmaster “Silver Snoopy Award” Anniversary Series

Omega Speedmaster Silver Snoopy Award 50th Anniversary

Courtesy of Omega

Almost exactly one year ago, Omega released the Speedmaster “Silver Snoopy Award”, a 50and birthday wink award he was awarded NASA Astronauts on October 5, 1970 in recognition of the brand’s contributions to the spaceflight program. The 42mm stainless steel chronograph is rich with details that pay homage to the Speedmaster’s role in saving Apollo 13, including a blue nylon fabric strap that features the Apollo 13 mission trajectory on its embossed lining , a silver dial with blue PVD indexes and angled hands, and the piece de resistance, a silver Snoopy medallion embossed on the blue sub-dial at 9 o’clock. But that’s not all: the back of the case represents the dark side of the moon using a micro-structured metallization, an animated Snoopy in his command and service module (CSM) as well as a disc terrestrial which rotates once a minute in synchronization with the small seconds of the watch. hand. The best part? The non-limited watch is now part of Omega’s mass production (but good luck getting one). $9,600;

Audemars Piguet Royal Oak Concept Flying Tourbillon Black Panther

Audemars Piguet Royal Oak Concept “Black Panther” Flying Tourbillon

Audemars Piguet Royal Oak Concept “Black Panther” Flying Tourbillon

Audemars Piguet

When Audemars Piguet unveiled a limited edition of 250 pieces dedicated to Marvel’s Black Panther character Last spring, at an event in Los Angeles, the online reaction went from extreme to extreme, with some followers declaring the watch (and, presumably, the entire collaboration) “trash!” and others proclaiming it a treasure. The Royal Oak Concept “Black Panther” Flying Tourbillon features a meticulously hand-painted depiction of the superhero on the dial, the first in a series of AP models honoring Marvel characters. The futuristic design features a bright purple rubber strap attached to a 42mm sandblasted titanium case. (It’s not Vibranium, but it’ll be fine!) $162,000,

Gerald Genta Arena Retro Mickey Mouse Disney

Gerald Genta Arena Retrograde Mickey Mouse Disney Limited Edition

Gerald Genta Arena Retrograde Mickey Mouse Disney Limited Edition


From Seiko to Swatch, Mickey Mouse has appeared on the dials of many watch models over the past century, but among luxury watch aficionados, the only collaboration that matters is that made by Gérald Genta. Considered the greatest watch designer of the 1920sand century, Genta created its first horological homage to Mickey Mouse in 1984 (thus outraged attendees at the Basel fair that year). Last month, the brand that bears his name – owned by Bulgari since 2000 – presented an automatic retrograde watch in a 41mm stainless steel Arena case with Disney’s beloved mouse appearing to jump across the rhodium-plated sunburst dial. The left arm of the smiling character indicates the minutes on a retrograde sector of 210 degrees while the jumping hour appears at 5 o’clock. Available online in January, the model is limited to 150 pieces. $19,500;

TAG Heuer Connected x Nintendo

Tag Heuer x Nintendo Limited Edition Smartwatch

Tag Heuer x Nintendo Limited Edition Smartwatch

Tag Heuer

In July, TAG Heuer presented a limited edition of its connected watch produced in partnership with Nintendo. Featuring the company’s fan-favorite Super Mario character in his red cap and blue jumpsuit front and center of the dial, the model is the first in a series of watches to emerge from the company’s long-term collaboration. brand with Nintendo. “We thought the Mario character was super iconic and had a lot of brand ties,” said Frédéric Arnault, CEO of TAG Heuer. Robb Report. “He’s super active, always achieving a goal.” As users increase their step count, Mario appears on the dial to mark and reward their progress (along with animations that become more vivid as activity level increases). Luxury-loving gamers, this one is made for you! $2,100;

SUF Sarpaneva x Moomin

SUF Sarpaneva x Moomin watch

SUF Sarpaneva x Moomin watch


Last August, Finnish watchmaker Stepan Sarpaneva delighted fans of the Moominsan adorable family of troll-like characters created by Finnish Swedish-speaking illustrator Tove Jansson, when he made a limited edition of 75 timepieces celebrating 75 years of comicsand birthday. The automatic models (a series of three with slight color variations, in editions of 25 pieces each) feature a three-layer skeletonized dial depicting the Moomintroll character curled up at the edge of a pond. In the background, eight hand-painted Super-LumiNova colors in varying combinations create a kaleidoscopic nighttime glow. 6,200 euros (about $7,280);


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