Franck Muller launches the new NFT series of luxury watches


Renowned Swiss watchmaker, Franck Müller announced the launch of its new NFT series of digital and physical luxury watches on Wednesday July 20, in partnership with the Binance NFT market.

The series will begin with the release of the first NFT collection, “Mystery by Franck Muller”, which will be available from July 27.

The NFT collection will consist of exclusive mystery boxes, issued as NFTs, which will also contain a variety of surprise rewards like physical Franck Muller watches, Apple Watch faces, metaverse wearables and access to private events. Each box will be ranked in a different edition, depending on the rarity of the collectibles inside.

For people who get 10 or more Mystery Boxes, the watchmaker says it will also offer them a spot on the whitelist of Frank Mueller’s future NFT avatar collection, which has yet to be announced.

With over 90 million users on its platform, Binance’s NFT Marketplace will also hold an auction for a limited-edition Franck Muller physical watch and an exclusive digital artwork. The winner of the auction will receive the unique work of Franck Muller, representing Aoki Sloane.

Sloane, according to the website, is “a peacekeeper fighting the Harakuma warlords who threaten the growing metaverse”, and is considered “an early adopter Bitcoincrypto trader and avid gamer.

The timepiece, according to the ad, is described as an “alluring, intentionally charged work of watchmaking art.” Its sapphire crystal case gives way to the “complex skeletonized movement”. The watch is powered by a hand-wound 24-jewel CS-03.QT movement, beating at 18,800 vibrations per hour.

Franck Muller’s brand has been represented by many celebrities such as Elton John, Cristiano Ronaldo, Kanye West, Connor McGregor and Drake. The watch industry has been heavily influenced by blockchain technology, as big brands like Franck Muller have turned to NFTs for authentication of high-end assets, in addition to accepting cryptocurrencies as a means of payment. for these luxury goods.

Since 2019, Franck Muller has been at the forefront of Web3 innovation, having created and presented his Vanguard Encrypto, “the world’s first functional Bitcoin watch”.

In other news, Christie’s launches the Web3 venture capital fund.

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