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Watchmaker Hamilton joins the festivities for Elvis Presley’s birthday, with the American brand highlighting one of Elvis’ favorite timepieces: the Hamilton Ventura.
Originally launched in 1957, the Ventura has a history of movie cameos – perhaps most notably, an appearance on Elvis’ Chad Gates wrist in the 1961 musical, blue hawaii. Thanks to the unique triangular shape of the Ventura, moviegoers immediately identified the timepiece. This royal endorsement took the already popular Ventura to new heights and ensured continued reissues of the watch.
Fast forward to the present day, and, in our opinion, the Ventura’s throwback futurism is cooler than ever. Hamilton recently launched a new iteration of the classic watch, dubbed the S Quartz, as seen below. It features a 3D illusion design on the face, a comfortable rubber strap and, of course, the iconic triangle shape. Inside is a reliable quartz movement. Priced at $725 online, the S Quartz comes in a black and white colorway and is a great watch for Elvis fans and watch collectors.
Elvis’ endorsement aside, the Ventura is still a celebrity in watch culture. It was the first watch to use an electric movement, and this innovation was reflected in the Ventura’s unique and futuristic look.
Decades after its appearance in blue hawaiithe Ventura landed another Hollywood role as a watch worn by agents fighting aliens in men in black. You can spot the watch on the stars of the four men in black films, including Will Smith, Tommy Lee Jones, Tessa Thomson and Chris Hemsworth.
If you’re looking to pay homage to the King (and his iconic sense of style), consider picking up this new version of the Ventura from Hamilton.com. The watch follows other Elvis-related products released to coincide with what would have been the artist’s 87th birthday, January 8 – the estate of Elvis recently lit an officially licensed version of Elvis in green Whiskey and Elvis Rye.