Ebay UK Launches Guarantee Of Authenticity For Luxury Watches

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Ebay UK, one of the world’s largest luxury watch markets, extends its ‘Guarantee of Authenticity’ service, with a new after-sales authentication service for luxury watches sold for £ 2,000 or more UK.

The “Guarantee of Authenticity” offers “careful inspection and verification” by independent experts and provides an “additional layer of confidence for buyers who browse the watches on the site,” eBay explains.

Kirsty Keoghan, Director of Luxury Goods at eBay UK, said in a statement: “When it comes to purchasing luxury goods such as watches, trust is paramount to our customers.

“Our number one goal is to bring more confidence to our market for our entire eBay community, which is why we invest in ensuring the authenticity of watches at no additional cost to the buyer or seller, in order to that customers can buy or sell luxury watches with confidence, and have the item delivered to their doorstep within two days via secure delivery.

Image: Courtesy of eBay

The online marketplace partners with Stoll and Co and its experienced team of dedicated watchmakers and technicians to perform multipoint physical authentication inspection on watches, including Rolex, Omega, and Tag Heuer.

The multipoint physical authentication inspection of watches includes crown, bezel, dial, case, clasp / buckle, hands, end links and part number. They also review any warranty sent alongside, including the inner and outer boxes of the watches, as well as the pillow the watch is presented on.

Stoll and Co chief watchmaker Graham Foster said: “Buying an expensive watch online can be a nerve-wracking experience, which is why this process is of the utmost importance to the customer. pre-owned luxury watch market, providing customers with the security of knowing their purchase is 100 percent genuine.

“It’s the details of premium watches that drive us, so we’re excited to bring our skills and expertise to the UK to help fuel eBay’s new guarantee of authenticity for watches.”

Image: Courtesy of eBay

Buying and reselling vintage and used watches has become a key part of the luxury watch market, with searches for watches on eBay.co.uk increasing 31% in the past two years, with one sale every 28 seconds on the platform last year.

The announcement follows the success of eBay’s ‘Guarantee of Authenticity’ for sneakers in the UK earlier this year, where new and used sneakers from popular brands sold in the market for £ 100 or more. are also reviewed and verified by an independent team of authenticators.


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