Cagau & Luxury Watches: A Guide to What to Buy for the First Time



With the introduction of new brands, models and technologies, luxury watches today have a lot of choice. It is therefore important for first-time buyers to carefully research different factors to make a smart purchase. So we asked this question to Jay Barker, Founder and Director of Cagau, one of the leading luxury watch customization companies in Dubai, who shared some interesting ideas to help new luxury watch buyers.

A Rolex watch on display.

Starting with the basics, he said, “The two most important things to consider when buying a luxury watch for the first time are the budget and what are you going to be using the watch for; is it for a special occasion, everyday use or for investment value? Answering these questions, he says, will help new buyers get a clear idea of ​​the type of luxury watch they should buy.

Explaining in detail the specific watch preferences, Barker said: “For a stylish everyday watch, I would suggest the Rolex Datejust; either the jubilee bracelet or the oyster bracelet. The jubilee bracelet is slightly better in terms of everyday usability because it does not get scratched. too much, but it’s very personal. Santos de Cartier is also a beautiful everyday watch, especially the new collection which is extra fine with a new trendy design. For those who are more sporty, then I think you can’t go wrong with a classic Rolex Submariner for an everyday watch.


For those who want their luxury watches to reflect their style and personality, Barker suggests personalization as the best option. He suggests customizations such as a different bezel, the addition of diamonds, or a rubber strap as long as it suits his personal taste. He also recommends that buyers personalize the watches after considering where they will wear them often.

Barker said: “Full diamond customization is more suitable as an evening or special occasion watch, while partial diamonds or rubber bracelets are a day or beach watch.” He also mentioned: “Rolex Datejust is a popular luxury watch that offers a lot of possibilities for experimentation and it is also a model that Cagau customizes frequently.”


Addressing buyers’ preference in terms of professional presentation, such as property owners and businessmen who wear suits every day, Barker suggests Audemars Piguet’s Royal Oak collection as the most iconic choice.

Considering the interests of watch enthusiasts, he said: “If you are passionate about watches, their movements, how they work and their history, then Patek Philippe is one of the best options. This brand has a long heritage, the movements of these watches are exquisite and support complex engineering. ”

If buyers align more with perceptions of asset value when they first buy luxury watches, then it is recommended that they stick with vintage and limited editions of trusted brands. Recent market trends indicate that these watches promise to achieve higher value in the second-hand market, even above the purchase price. For example, the Patek Philippe Nautilus 5711 is currently selling for more than double its retail price – and vintage examples of the Rolex Daytona have also skyrocketed in the used market.


Continuing his guide, Barker said: “Before making a choice based on your preferences, you should also consider your budget. Never put too much money into a single watch purchase unless you want to invest in it. a piece that has the potential to sell out. But, if you decide to buy something in the high end of your budget, it is best to go for a very popular watch from big brands, which tends to increase in price. In this way, you can easily sell, get out of the watch, and also get your money back or even a little more value, depending on its demand.

Barker divides the prices of luxury watches into three ranges: entry-level, mid-range and high-end.

Entry-level prices will usually include a steel case, a solid steel bracelet, Swiss or Japanese automatic movements, applied dial elements and three-dimensional dials, strong light, solid construction with a good fit and good finish. Examples include watches from Cartier, Hublot, and some low-end Rolexes.

Mid-range pricing will typically include internal movements, stopwatch or other certifications, exotic materials, good fit, and finish. Examples include Audemars Piguet and some Rolex editions.

The premium price ranges will feature exquisite and original designs that are hand finished, exotic materials, craftsmanship and techniques with complicated movements and prestigious certifications. Examples include Gold Audemars Piguet, Patek Philippe and Richard Mille.

Concluding his recommendations to new luxury watch buyers, the founder of Cagau said, “Always make sure that your first luxury watch purchase is something you love. If you like it, you can enjoy it; no matter what happens with the And if you love him, there will be someone else who loves him too. ”

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