Since being one of the country’s first luxury watch retailers in 1978, the Bahrain Jewelery Center (BJC) has come a long way.
A pioneer in the luxury watch and jewelry segment in Bahrain, the brand is quite optimistic about the future.
As a key player in its segment, BJC has more than 90 luxury brands in its portfolio and 18 stores in the kingdom, with plans to expand its brand portfolio and geographic presence in the years to come. .
Founded by the late Abdulrazaq Shirazi, Abdulmajeed Shirazi and Abul Qasim Shirazi, BJC is a family business with strong ethics and values.
From its inception, the Shirazi family has set in motion three strong core values ââfor their business: high quality, exceptional customer service and a passion for excellence.
âDuring our four-decade journey, we have been associated with some of the world’s leading luxury jewelry and watch brands,â said Iqbal Dhanse, Managing Director of BJC.
âSome of them include Patek Philippe, Vacheron Constantin, Breguet, Jaeger-LeCoultre, Tiffany & Co., Chopard, Omega, BVLGARI, Hublot, Tag Heuer Maria Gaspari, Graff, Schreiner and Roberto Coin. “
The nearly 44-year-old mighty industry has performed well even amid the coronavirus pandemic, Mr Dhanse said.
âWe have opened four outlets in the new passenger terminal at Bahrain International Airport for world famous brands such as Chopard, BVLGARI, Omega and Hublot.
âWe have also opened exclusive boutiques for Vacheron Constantin, Jaeger-LeCoultre and Hublot in Moda Mall.
âThis is the growth trajectory that we want to continue with the brand and the business in Bahrain,â he added, saying BJC is optimistic about the growth of its business in the short and long term.
“With an increase in disposable income among millennials and their propensity to spend on luxury items, we expect more sales opportunities to open up,” Dhanse revealed.
âAlongside Generation Y, Generation Z spending on luxury products appears to be an essential growth lever for us and we place a strong emphasis on meeting the multidimensional wants and needs of Generation Y and the Generation Z digitally savvy. “
BJC staff regularly undergo world-class training which enables them to act as brand ambassadors and assist clients in the best possible way.
âOur service center is home to state-of-the-art infrastructure and trained professional staff,â said Mr. Dhanse, who has been instrumental in the growth of the company for decades.
With a strong belief in maintaining customer relationships, BJC goes the extra mile to connect deeply with customers, understand their needs and meet their expectations.
“I am proud to say that many of our clients go back 35 years – we treat our clients like family, and they trust us,” he added.
Mr. Dhanse looks forward to being at Jewelery Arabia again after a one year hiatus.
âThis year, we will innovate by creating exciting new brand experiences for our visitors, who will be able to witness the launch of exquisite collections by our luxury brands.
âThe BJC is grateful for the support provided by His Majesty King Hamad, His Royal Highness Prince Salman bin Hamad Al Khalifa, Crown Prince and Prime Minister, and the Government of Bahrain,â added Mr. Dhanse.