The most expensive Apple Watch could cost thousands of pounds when it goes on sale after launch on Monday.
Apple said the Sport version of the watch, which comes in an aluminum case and rubber strap, will sell for $ 350 (£ 230).
But the Luxury Edition model, which features an 18-karat body, could start at $ 5,000 (£ 3,300). Apple has yet to say how much non-Sport watches will sell for, but analysts and other commentators have made estimates based on the value of parts and comparisons with other major watch companies.
It is not known at what price the standard version of the Apple Watch, which simply bears this name, will be sold. But it’s likely to be closer to the price of the Sport than the Edition, which will be sold in redeveloped stores in an area more like a jewelry store.
For those thousands of pounds, Apple Watch Edition owners will get an 18k rose or yellow gold watch body and straps made of leather or a range of other luxury materials. Much of Apple’s supposed redesign of its stores will focus on selling this watch, adding new areas and safes to keep watches overnight.
But it’s unclear how Apple will convince luxury customers to buy the watches – given that unlike other luxury watches, their processors and other hardware will be obsolete for years to come. Some have speculated that Apple will give users the option to bring watches to stores and add new interiors, and the company will likely develop its strategy for more expensive watches at the launch event. Monday.