A TRIBUTE TO A WORLD OF LUXURY WATCHES

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SWISS WATCH’s iconic watch event, Art of Time, returns to the Kuala Lumpur Pavilion (October 18-31) to once again captivate Malaysian watch enthusiasts.

More than just a watchmaking showcase, Art of Time 2021 – headlining Arnold & Son, Bell & Ross, Breitling, Graham, IWC Schaffhausen, Jaeger-LeCoultre, Panerai, Tudor, Ulysse Nardin and Zenith – will offer visitors a glimpse into the exciting world of watchmaking.

It also marks the start of the 20th anniversary of Swiss Watch which has brought passion and dynamism to the luxury watch community in Malaysia and beyond.

Swiss Watch was established in 2001 by Valiram, the leader in luxury and lifestyle retailing in Southeast Asia. Today, Swiss Watch marks two decades of success as a well-recognized watch destination for watch enthusiasts and collectors, offering more than 50 of the world’s most prominent luxury brands and watch icons.

In commemoration of this milestone anniversary, Swiss Watch elevated the Art of Time experience by collaborating with two Malaysian artists – Anniketyni Midian and Nor Tijan Firdaus – both of whom are highly respected figures on the local art scene. Change makers and innovators, these talented women have used their art to highlight important issues such as social change and sustainability.

The 5m long sculpture of Anniketyni Midian ‘Berandau Panjai Biar Mayuh Isiknya’.

For Art of Time, Anniketyni and Nor Tijan brought “time” to life with their interpretations of time through their respective art.

“As we exercise our muscles as one of the leading watch retailers, we also believe in further arousing the passion for a unique industry that revolves around one of life’s most precious commodities: time, ”said Valiram Executive Director Ashvin Valiram.

“Anniketyni and Nor Tijan’s passion and commitment to the arts and their craftsmanship is synonymous with Swiss Watch’s dedication to celebrating the creative spirit that goes into the creation of each beautifully crafted timepiece.

Anniketyni is ranked as perhaps the greatest sculptor of her generation, with an innate ability to bring a sense of movement and fluidity to what is considered a hard, unyielding material. His boundary-pushing woodworking techniques and elaborate carvings closely resemble the intricate art of watchmaking.

Nor Tijan has made waves as a full-time contemporary artist with his masterful play of mixed media and especially e-waste. His determination to raise awareness of environmental sustainability through his art is aligned with Swiss Watch’s ambition to contribute to a more sustainable future for luxury within our community.

The works of Anniketyni and Nor Tijan specially created for the 20th anniversary of the Swiss watch will be unveiled at Art of Time 2021.

Now in its seventh edition, Art of Time 2021 will transform the lobby of the KL Pavilion into a contemporary and immersive 4,273 square foot (approximately 400 square meters) gallery.

In homage to the centuries of craftsmanship that go into the art of watchmaking, the design of this year’s exhibition is inspired by Rome’s Piazza del Campidoglio – an architectural achievement lined with three buildings that uses an intelligent perspective and an illusion of perception to make the space more perfect than it is and recognized as one of the most beautiful places in the world.

Nor Tijan Firdaus 'Guemica After Pablo Picasso' deals with the effects of consumerism on sustainability in our daily lives.Nor Tijan Firdaus ‘Guemica After Pablo Picasso’ deals with the effects of consumerism on sustainability in our daily lives.

The two sides of the exhibition space consist of five elegant and private cabins that narrow outwards. Each uniquely designed stand invites buyers to browse the precious timepieces at their leisure.

This year’s exhibition is also enriched by digital technology with the introduction of Augmented Reality (AR) which allows buyers to experience watches from 10 participating brands on their wrist via their phone.

Shoppers can experience the AR watches in a photo booth located at the Bukit Bintang entrance of the KL Pavilion, where they can capture Insta-worthy moments of these watches on their wrist in alluring settings inspired by adventure, adrenaline. and astronomy.

Buyers can share their photos on Instagram with the hashtags # SwissWatch20Years and # ArtofTime2021. The most creative position will win a luxury watch worth RM20,000 or more.

“To show our appreciation to the Malaysians who have supported us over the past two decades, we have also worked with industry experts to host conferences and workshops on investing, digital entrepreneurship, sustainability and more. still, which visitors can attend on certain days throughout the exhibition period, “says Ashvin.

Other shopping privileges at Art of Time 2021 include Valiram gift certificates worth up to RM3,000 with any purchase, an interest-free payment plan for up to 24 months, and five times the reward points for Affin Bank credit card holders.

For more information, visit www.swisswatchglobal.com/artoftime.


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